Rob Mitchell

Vice President, Sales and Partnerships, EMEA

As Head of Sponsorship & Client Service Director for 5 years, he was responsible for business development of sponsorship at Leo Burnett, Arc and LeoSports. Rob increased fee revenue and broadened client base working with different account teams and disciplines as well as Leo Burnett Group and Publicis Groupe international offices. He led the account management for McDonald’s UK (community football) and consulted for McDonald’s on their UEFA, FIFA and Olympic sponsorships. Sponsorship consulting for Baltika beer (Tier 3 sponsor of the Sochi 2014 Winter Olympics, Russia) and worked with the team at Leo Burnett in Moscow, in addition to consulting for Samsung, P&G and Scottish Widows (London 2012 and Olympic Games); and led an international network team for Publicis working on Nestlé and developed their IAAF Kids Athletics programme. In addition, he led strategic sponsorship consulting and activation projects for Kellogg’s, Vinspired, Fiat, 188bet and BlackBerry.

As Head of Sports Marketing at for 3 years, he had the responsibility for all sports activity in UK including media buying, sponsorship and PR for (world’s number one online casino and poker room). Developed the strategic use of sport and partnerships to build the brand in the UK and drive member recruitment, lifetime and value.

As Head of Sponsorship at Interbrew UK (now AB InBev) for 4 years, Rob was responsible for the management of UK sponsorship strategy and activity, working across the full portfolio of brands. Major properties included: The Stella Artois Championships; Heineken Cup rugby; Stella Artois film tours; Boddingtons sponsorship of the M2002 Commonwealth Games.

Rob also acted as Account Manager at Ketchum Sponsorship close to 4 years, heading marketing of sponsorship accounts for sports properties, working across strategic planning, media relations, event management, promotional activity and evaluation. He was prior to that Research Executive at BMRB International, monitoring social research on uses and attitudes, as well as advertising effectiveness.