sponsorium-report-april-sponsorship_08Brand partnerships with Tourist Attractions have also increased in popularity throughout Europe. As properties such as theme parks and destinations create more opportunities for brands to align with, scores will continue to increase. The Tourist Attraction sector remains a very small portion of the industry. Although volume is also increasing steadily, the growth described here relates only to how well the partnerships proposed and formed meet with the criteria that sponsors have created. Sample size is 21,445 activities across Sponsorship sectors in Europe.

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