SPONSORIUM and SiMPACT Strategy Group form Unique Partnership
Aim to Help Canadian Companies Improve Community Investment Management

22/10/12 MONTREAL-CALGARY – SPONSORIUM, a global company and SiMPACT Strategy Group (SIMPACT), facilitator of LBG Canada, have created a new strategic alliance to address the needs of corporations as they become more involved within their communities in Canada and abroad. SPONSORIUM, a cloud-based community investment tool provider, and SiMPACT Strategy Group a specialist consultancy focused on measuring community and social impact, are partnering to deliver greater efficiency and analysis into the field of community investment. SiMPACT is facilitator of LBG Canada, a growing network of companies seeking to positively impact communities through their community investment programs.

“Our society needs great corporate citizens. Companies have the ability to change lives on a big scale, but they need to be able to show improvement in their business at the same time. Using the SPONSORIUM tool and the strategic guidance of SiMPACT and LBG Canada allows corporations to gain time, and to focus on value-added tasks, which ultimately benefits the various communities,” said Paul Pednault, Founder and President of SPONSORIUM.

In this respect, SPONSORIUM as a partner with LBG Canada will render workflow for corporate citizens easier, dramatically improving the functions of analyzing, managing and reporting their community investment initiatives. Many LBG Canada companies are taking advantage of PerforMind™, SPONSORIUM’s online Community Investment Management System, enabling them to better administer and manage funding requests, facilitate the approval process and enhance reporting of program objectives.

The PerforMind™ tool will simplify the data collection process for the annual audit and benchmarking process that is currently coordinated through LBG Canada.

“We all recognized early on in discussions that the system strengthens the community investment programs for our mutual clients,” Mr. Pednault stated.

Under this new partnership, SPONSORIUM is currently developing a reporting function created specifically to support LBG Canada companies and streamline the data collection process. With one click, SPONSORIUM clients are able to easily export the required fields for benchmarking. Specific fields pertaining to LBG Canada methodology can easily be added and tracked throughout the year, and incorporated into this reporting function.

SiMPACT Strategy Group looks forward to these updates being completed in advance of the 2013 annual audit of LBG Canada member companies.

“Together with SPONSORIUM, we value our shared commitment to ensuring LBG Canada companies continue to achieve the highest standard in community investment,” said Stephanie Robertson, President and Founder of SiMPACT Strategy Group and facilitator of LBG Canada.

About LBG Canada
LBG (London Benchmarking Group) Canada is a network of companies seeking to maximize the impact of community investment – for society and for the business. Together, LBG Canada companies set the highest standard in community investment management, performance measurement and reporting in Canada.

By joining LBG Canada, companies benefit from an annual audit to ensure community investment results are reported with greater credibility and transparency. Along with access to emerging community investment management trends and best practice, LBG Canada companies access data and practical tools that inform their approach to maximizing the impact of investments. The end result is increased ability to demonstrate the strength of community partnerships and to ultimately achieve measurable value.

LBG Canada is facilitated by SiMPACT Strategy Group, a specialist consultancy focused on measuring community and social impact.

About SPONSORIUM
SPONSORIUM provides Community Investment and Sponsorship Management tools in more than 30 countries. The PerforMind™ tool allows corporations to objectively and efficiently evaluate, manage and report on upcoming and current partnerships. SPONSORIUM empowers community investment professionals to dedicate their time on helping communities and value-added tasks, not clerical work.

SPONSORIUM is independent from consulting. It is privately funded, product-oriented and focuses on knowledge transfer. SPONSORIUM has invested more than any other in research and development and offers the ultimate online management tool for engaging in corporate citizenship. Its PerforMind™ tool is constantly evolving as result of suggestions brought up by its elite network of users from around the world.