PARIS – SPONSORIUM International, the leading sponsorship and community investment management software provider, has continued its global expansion with the opening of a new office in Paris, France.

Several high-ranking government officials were on hand for a ceremony marking the occasion (as seen in attached photo), including Philippe Couillard, Premier of Québec and Emmanuel Macron, French Minister of the Economy, Finance and Industry.

Mohamed Hazene has simultaneously been appointed Senior Director, Business Development, France, to manage this office while strengthening the presence of the PerforMind™ tool in that market. Previously the Director of Research and Strategic Planning in the Sportlab Group, Hazene worked with brands such as Intersport, Decathlon, Lacoste, PlayStation, Coca-Cola, BNP Paribas and many others. He has also held marketing positions at companies such as Decathlon, Macif, and Neutrogena over the course of  15 years.

The previously mentioned PerforMind™, is a cloud software allowing brands such as Air France (SPONSORIUM’s first France-based client) to manage and measure the performance of their sponsorships and community investments.

‘{It} has reinforced the role of Sponsorship and will help promote the Air France brand,’ said Jean-Pascal Amblat, Corporate Partnerships and Events Project Officer for Air France.

‘We are pleased to further invest in European markets where companies are improving the quality of life through innovative sponsorships and community investments. Mo Hazene has great brand experience that will help introduce PerforMind to the French market, in it’s own language,’ said Paul Pednault, Founder and President of SPONSORIUM.

SPONSORIUM provides online Sponsorship and Community Investment Management software to brands in more than 50 countries. The PerforMind™ system allows corporations to efficiently and consistently evaluate, manage and report on upcoming and current partnerships. SPONSORIUM empowers industry professionals to dedicate their time to improving partnerships and enriching communities through value-added tasks. “Freeing their hands, inspiring their heads,” as Founder Paul Pednault puts it.

SPONSORIUM is independent from consulting. It is privately funded, product-oriented and focuses on knowledge transfer. SPONSORIUM has invested more than any other in research and development and offers the ultimate online management software for engaging in sponsorship and corporate citizenship. Its PerforMind™ tool has been peer reviewed and improved since 1994.

Mohamed Hazene
Senior Director, Business Development – France
06 85 56 43 62

(L to R) : Standing, Jacques Daoust, Québec Minister of the Economy, Innovation and Exports; Philippe Couillard, Premier of Quebec; Emmanuel Macron, French Minister of the Economy, Finance and Industry; (Seated) Mohamed Hazene, SPONSORIUM Senior Director, Business Development, France; Paul Pednault, President and Founder SPONSORIUM.