23rd October 2012 – SPONSORIUM is delighted to become one of four educational partners of the European Sponsorship (ESA) Diploma. Founder of SPONSORIUM Paul Pednault said “The ESA Diploma is perfectly aligned to our own company mission of transferring knowledge to the industry”. The partnership will initially run for the next two years during which time Pednault believes “Sponsorium can add further value to the Industry’s first qualification”.

The ESA Diploma runs annually from January to July.

The course is a qualification for new entrants into the sponsorship industry as well as serving middle / senior management who are looking to improve their knowledge in the ever-growing marketing discipline of sponsorship (the course is deliberately designed to facilitate the needs of candidates at any career level).
The course is facilitated via a web-based distance learning platform, supported by monthly Seminars (in the UK). This enables candidates to study whenever, and however, they choose.

The Diploma draws on the knowledge and expertise of those in the industry to give an in-depth insight into how sponsorship works from the perspective of sponsors, rights holders and agencies.

The deadline for enrolment for the 2013 course is 7th January 2013.
For more information please go to