The sports industry was hit with a 3% decline in sponsorships last year, according to Sponsorium’s new ‘Year in Review and Annual Outlook’ report.

While sport still remains the largest industry for sponsorship benchmarking the decline mimics what Sponsorium has projected throughout the year “that brands are diversifying sponsorship portfolios and moving into more non-traditional categories”.

The report released today also shows a drop off of 5% from community investment within the sports industry, with health and community events beginning to increase.

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