New Monthly View into Actual Sponsorship/CSR Data from Hundreds of Brands
MONTREAL – MAY 30, 2013 – As the busy Summer event season quickly approaches trends in sponsorship rights fees were examined in this month’s SPONSORIUM Report, indicating modest growth. The average amount requested in Music Festival sponsorship files outpaced those of other types of Festivals in data extracted over a four year term.
According to the Report, now published monthly by SPONSORIUM International, the leading sponsorship and community investment management software provider, some fee categories in Music Festivals saw 24% growth from the previous year, but have not returned to pre-recession levels. The SPONSORIUM Report publishes data and insights globally, as well as regionally for the United States, Europe, and Canada, to improve benchmarking ability in the sponsorship and community investment industries.
In an effort to better serve sponsors, their agency partners and the groups they support, the Report will move to a monthly format allowing for more timely analysis and regular content for benchmarking purposes.
Also highlighted in this month’s Report is a cross-referenced analysis of activities taking place in CSR and Community Investment. Figures showing dramatic increases in the number of community based opportunities, alongside average requested donation amounts and average percentage alignment with brand objectives are shared.
The data used in the SPONSORIUM Report throughout 2013 comes from 145 countries and consists of nearly 50,000 opportunities and partnerships all taking place during 2012. The data is collected from the PerforMind™ platform, which over 250 brands around the world rely on to track and evaluate their own sponsorship, CSR and community investment activities.
The results presented are global, however SPONSORIUM has the ability to drill down to any market and industry upon request.
“Sponsors typically plan their initiatives far in advance, so through actual data that sponsors are recording, we can help them by transferring knowledge that they haven’t been able to see before.” said Paul Pednault, Founder and President of SPONSORIUM. “We are in an era where spending justification is almost mandatory, so brands need as much information as they can get to aid the decision making process. This is precisely the role the SPONSORIUM Report plays.”
“By moving to a more regular monthly format we continue to share truly unique data — the actual statistical performance of these industries,” said Seth Leeds, Head of Strategic Development, Americas and Editor, SPONSORIUM Report.
“However now we can share and react to major events as well as forecast in closer proximity with the latest trends and analysis of the marketplace.”
The SPONSORIUM Report publishes monthly, and is available for download via the website: www.SponsoriumReport.com
SPONSORIUM provides Sponsorship and Community Investment Management systems to brands in more than 35 countries. The PerforMind™ platform allows corporations to efficiently and consistently evaluate, manage and report on upcoming and current partnerships. SPONSORIUM empowers industry professionals to dedicate their time to improving partnerships and enriching communities through value-added tasks, not clerical work.
SPONSORIUM is independent from consulting. It is privately funded, product-oriented and focuses on knowledge transfer. SPONSORIUM has invested more than any other in research and development and offers the ultimate online management solution for engaging in sponsorship and corporate citizenship. Its PerforMind™ tool is constantly evolving as result of suggestions brought up by its elite network of users from around the world.