Head of Sales, Europe, Middle-East and Africa
Tony comes to us with a proven history of developing business opportunities as a result of an ability to open doors, remove barriers, and build trust-based relationships. With a background in selling Software as a Service, he excels in translating, simplifying and communicating complex concepts to a variety of audiences. Born and raised in the Netherlands, he is fluent in Dutch, English, French, and committed to improving his German.
After studying International Business, Tony joined Laser Registration – a service provider that streamlines a variety of event planning functions for organizers of large special events. As Director of Global Accounts he conceptualized and oversaw the organization’s branding and positioning strategy for entry into the US market.
As Vice President of Business Development at Showcare Event Solutions, Tony oversaw all elements of Sales & Marketing and helped provide leadership to an organization of 120 team members.
As Director of North American Operations at Key4Events International, Tony conceptualized, developed and implemented sales, marketing & social media strategies. He oversaw logistics, software deployment, mobile app development, e-business, event-marketing, event technology services at events in North America, Europe and Australia.
Tony has two daughters, appreciates jazz, motorcycling, photography and is a sucker for chocolate.