The Sponsorium Report
Measuring Global Sponsorship Industry Performance
For the first time the global sponsorship industry has a set of market data to benchmark and track its own performance. Based upon over 14,000 sponsorship opportunities across 35 countries, and measured against the sponsorship criteria of 65 different brands, the Sponsorium Report provides subscribers with:
- An industry score and index on how sponsorship proposals meet the needs of brands.
- What are brands looking for and how can rights owners improve their offering?
- What is the average annual rights fee and how does it differ by Sector?
- What impact has the economic crisis had on asking rights?
- How cost effective is sponsorship and how does each Sector compare?
- Quarterly updates and future trends.
Whether you are a Sponsor, Rights Owner or Government Department the Sponsorium Report will provide you with a better understanding of the industry, how you can improve performance and ultimately increase your share of the marketing budget.
The Sponsorium Report comes in quarterly issues with updates on all trends and special reports on individual Sectors covering:
Arts, Consumer Shows, Community, Festivals & Fairs, Ethnic events, Education, Government Relations, Leisure, Media, Music, Sports, Tourism, Trade Shows & Exhibitions
"For the first time, the Sponsorium Report allows comparison and analysis of different sectors, not just different properties, so sponsors can better understand the value of the relationships they are creating." - Will Nicholls, Group Sponsorship Strategy, Nokia
"The Sponsorium Report will help benchmark the future performance of the sponsorship industry." - Mike Thompson, Head of Sponsorship, E.ON AG
"The Sponsorium Report reveals key macro trends and how rights owners need to develop closer partnerships rather than buyer-seller relationships." - Christopher Carroll, Global Media & Communication Manager, Heineken International
"Benchmarking the performance of sponsorship is key to understanding how sponsorship can improve, and ultimately increase its share of the marketing budget. ESA welcomes such macro industry data." - Karen Earl Chairman, European Sponsorship Association
"For the first time we can compare how trade shows and exhibitions perform against the sponsorship sectors." - Sarah Bird, Head of Media Sales, NEC Group
"A flexible approach to sponsorship rights is the key to success and is highlighted in the Sponsorium Report." - Richard Ames, Commercial Director Ovation Sports
The Sponsorium Report annual subscription (including quarterly reviews) is just: $1,510 USD - $1,560 CAD (approx. €1.015 or £950).
If you are an agency or require further information before purchase please contact ben@sponsor.com to discuss subscription.
