Total amount of Asking Rights (from PerforMind using brands) in sponsorship gauges overall market and industry growth. This figure can then be compared to other markets in sponsorship where a relevant number of PerforMind using brands exists. SPONSORIUM has not previously reported on total aggregated financial figures as it provides no benchmarking ability for brands. Instead, this is shared to begin answering the question of overall market size for sponsorship. This figure represents only those companies using the PerforMind software in Europe. Clearly Europe is a very active market with a diverse range of opportunities.

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