sponsorium-report-april-sponsorship_07Brand integration with Trade Shows has become a rapidly expanding category, as well as one where sponsors are seeing an increasing level of Return On Objectives. Both brands and Trade Show promoters are working together effectively. The Trade Show sector was the fourth largest in Europe according to 2013 data, ranking behind Sports, Arts, and Festivals and Fairs. The sample size of Trade Show activities was 1,478.

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