Last week we saw many brands engaging and discussing their challenges and successes at our forum. With speakers from DamanVISAP&GCitizens Bank (US), Activative (UK) and Sponsorium, attendees were able to openly speak about how to better develop their activities, evaluate and measure their effectiveness with science based Return On Objectives (ROO) rather than through the selective ROI method. As well as reviewing best brand activation trends from 2015, with sponsorships embracing social themes to grow their audiences while ensuring they optimize community investment opportunities.

Thanks to all who attended. 

 

Sponsorship Forum 1

Sponsorship Forum 2

Sponsorship Forum 3

Sponsorship Forum