Very few brands do more for sponsorship in Finland than the national lottery Veikkaus. So to be rewarded by the Finnish Sponsorship Association with sponsorship of the year, was testament to the commitment and professionalism of the Veikkaus team (seen here).

The winning entry was Veikkaus sponsorship of the legendary rock band Apulanta, and was applauded by judges and voters for its widely integrated campaign across media, promotions, live events and unique experiences for fans.

From everyone at Sponsorium, many congratulations to the Veikkaus team.