sponsorium-report-july-sponsorshipAs expected, with many brands continuing to diversify their sponsorship portfolios, it is natural that Sports (as the largest sector by volume) loses the largest share of the industry. It is expected that over 20,000 sports activities will ultimately be collected and tracked this year by PerforMind. However, with both the Winter Olympics and World Cup occurring this year, SPONSORIUM anticipates year-end growth from the Sports sector as many promoters and brands may be more inspired to increase their integration of sports marketing campaigns.

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