sponsorium-report-july-communityAmong the most popular sectors of Community Investment (as measured by number of activities tracked by PerforMind – over 11,000 in total this year), only Health experienced significant growth (4%). Brands have shown recognition that consumers, employees, and other stakeholders are more likely to have an affinity for them if they demonstrate health consciousness. One way this may be achieved is through the partnerships that brands form. Additionally, the last year has seen large scale health care debates in many global markets which may have inspired non-profit groups and NGOs to seek alignment with corporations.

back to the Sponsorium Report