Workshop Leader’s Bio
Paul Pednault, founder and President of Sponsorium International, has been dubbed the «Sponsorship Evaluation Guru» by his peers.
Clients around the world have invited him to speak about his unique methodology for sponsorship evaluation. His intriguing presentations have captured the attention of audiences in Canada, the US, South America, Europe and Australasia.
In addition to lecturing, consulting and organizing workshops, Paul has written and developed unique, expert software such as PerforMind, Sponsé, CriteriaPro, programs dedicated to the improvement of the sponsorship industry.
Paul Pednault is endowed with clear vision and tireless dedication, attributes that have motivated many to follow his footsteps in the sponsorship world. He is currently acting as Secretary General at International Guild of Sponsors
(www.forsponsorsonly.com).
Workshop Leader’s Bio
Mark Cornish has been dedicated to sponsorship evaluation
for over 20 years.
He began his sponsorship career at Sports
Marketing Surveys Ltd and later went on to set up his own
research company called SiS (Sponsorship Information
Services Ltd). SiS went on to become a leading provider of sponsorship research across Europe and Asia, and in 2001 was acquired by the research giant Taylor Nelson Sofres Plc.
In 2006 Mark joined Sponsorium Intl Inc providing Workshops and online management tools to help develop industry know-how and transfer knowledge.
During his time Mark has evaluated literally hundreds of sponsorship programes, events and properties. He has also become a regular speaker and media contributor on the subject of sponsorship evaluation, and is a board member of the European Sponsorship Association.
