Our company

We have a tailored approach
based on a relationship of
trust

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Our Values

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Constant learning

As the creators of this industry sector, one would think that we’ve done it all, and seen it all. But that would be a mistake. We keep learning all the time.

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Knowledge transfer

Our knowledge is our product. Our medium is the PerforMind™ software. We stimulate the genius of sponsorship and empower sponsorship professionals.

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Great working environment

Flexible hours, gym, continuous self-development training, state of the art kitchen, sunny premises.

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Socially Responsible

We care about our environmental impact and encourage our employees to adopt responsible practices. Beyond our paperless environment, we are members of UNESCO’s Global Compact.

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A world of fun

Life would be very dull without sponsored events. We help sponsors improve the quality of life of their communities. We evolve together in a world of fun.

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Central Location

Our Head Office is located downtown Montréal, at the heart of Quartier des spectacles, surrounded by dozens of restaurants, hotels and show places.

Our Story

1987

Creation of Sponsorium


Communicart creates a new company (Sponsorium) to offer counselling services for brands.

1989

Methodology to evaluate ROO

Sponsorium develops a methodology to evaluate ROO. Both companies merge under the Sponsorium banner.


1994

"Why don’t you market this methodology?"

A customer says “Every company needs this.” Sponsorium develops its first version of PerforMind™ software, and stops offering ‘counselling services.

2002

Software-as-a-Service solution

Sponsorium stops selling software and develops a cloud solution. This business model has remained unchanged since.

TODAY

Inspiring the industry


Sponsorium continues to fine tune its craft in order to help sponsors and the industry perfect their art.


Our Team

We are personally invested in supporting you.

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