ROO - The ultimate measure of Sponsorship ROI
The methodology trusted by brands to evaluate their sponsorship portfolios
ROO - The ultimate measure of Sponsorship ROI
The methodology trusted by brands to evaluate their sponsorship portfolios
What is ROO?
Return On Objectives (ROO) is a methodology that evaluates sponsorship performance based on a brand’s criteria.
Sales, Brand Impact, Customer Experience, Stakeholder Relationships, Retention, Brand Story, Employee Engagement… All of these can and should be measured. This is the only way to accurately measure return on sponsorship.
What is ROO?
Return On Objectives (ROO) is a methodology that evaluates sponsorship performance based on a brand’s criteria.
Sales, Brand Impact, Customer Experience, Stakeholder Relationships, Retention, Brand Story, Employee Engagement… All of these can and should be measured. This is the only way to accurately measure return on sponsorship.
Paul Pednault
President and Founder
Paul Pednault, founder and President of SPONSORIUM International, has been dubbed the «Sponsorship Evaluation Guru» by his peers.
Clients around the world have invited him to speak about his unique methodology for sponsorship evaluation. His intriguing presentations have captured the attention of audiences in Canada, USA, Latin America, Europe and Asia Pacific.
In addition to lecturing, consulting and presenting master classes, Paul has written and developed unique, expert software such as PerforMind™, Sponsé™, CriteriaPro™, programs dedicated to the improvement of the sponsorship industry. He has recently published a book on Return On Objectives, “The Story of ROO”.
Paul Pednault is endowed with clear vision and tireless dedication, attributes that have motivated many to follow his footsteps in the sponsorship world. He also is currently acting as General Manager at International Guild of Sponsors.
Paul Pednault
President and Founder
Paul Pednault, founder and President of SPONSORIUM International, has been dubbed the «Sponsorship Evaluation Guru» by his peers.
Clients around the world have invited him to speak about his unique methodology for sponsorship evaluation. His intriguing presentations have captured the attention of audiences in Canada, USA, Latin America, Europe and Asia Pacific.
In addition to lecturing, consulting and presenting master classes, Paul has written and developed unique, expert software such as PerforMind™, Sponsé™, CriteriaPro™, programs dedicated to the improvement of the sponsorship industry. He has recently published a book on Return On Objectives, “The Story of ROO”.
Paul Pednault is endowed with clear vision and tireless dedication, attributes that have motivated many to follow his footsteps in the sponsorship world. He also is currently acting as General Manager at International Guild of Sponsors.
