Paul Pednault, President and CEO of SPONSORIUM International Inc., is widely recognized by industry leaders as the “Sponsorship Evaluation Guru”.
For more than four decades, he has shaped every facet of the sponsorship ecosystem — from fundraising and rights‑holder operations to agency leadership and innovative solution design. His work has always been driven by purpose rather than profit, guided by his belief that sponsorship should be a fun business that elevates the quality of life in communities around the world.
Brands across the globe regularly invite Paul to share his groundbreaking evaluation methodology. His engaging, thought‑provoking presentations have captivated audiences throughout Canada, the United States, Latin America, Europe, the UAE, Africa, and Asia‑Pacific.
Beyond his global speaking engagements, Paul has authored and developed several industry‑defining technologies, including PerforMind™, Sponsé™, and CriteriaPro™ — powerful tools that continue to raise the standards of sponsorship management. He also published a leading book on Return On Objectives, “The Story of ROO”.
A visionary with relentless dedication, Paul Pednault has inspired a new generation of professionals who now follow in his footsteps, helping propel the sponsorship industry to new heights.
