Renato Politi, Head of Business Development, Latin America, has 20 years of experience in Marketing, Communications and Publishing. He has a good experience leading work teams in the sponsorship, events and in the media arena.
Renato launched the AnaMaria Magazine from Abril Group, the first popular magazine in the Brazilian market. He introduced in the brazilian market SiS, a UK company specialized in sponsorship measurement and media research.
Renato also collaborated with the development of the new department of events at Editora Peixes, being responsible for conceiving the Gula & Design event and other sponsorship packages. He was involved in the development of entertainment and cultural retail projects. He has worked with both sponsors and rights holders and has a clear understanding of partnership and brand objectives.