Community Investment Management and Evaluation Software

• Move away from spreadsheets and simplify processes
• Develop weighted criteria and scorecards
• Manage and automate unsolicited proposals
• Evaluate active portfolio and increase value
• Track contracts, assets, projects and budgets in one place

• Generate expert reports in real time

Without dedicated software, managing sponsorship and community investments often lead to fragmented data, inefficient processes, and to the challenge of proving real impact. An expert tool transforms this by:

• Unifying all your data: consolidated contracts, assets, budgets, and communications in one secure location for complete, real-time overview.
• Streamlining operations: automation of routine tasks such as processing unsolicited requests, significantly improving efficiency and reducing manual efforts.
• Enabling data-driven evaluation: measurement of every investment against your corporate objectives, providing clear insights into performance and highlighting strategic opportunities.
• Increasing Return On Objectives: gain of the strategic intelligence needed to justify spend, improve your entire portfolio, and ultimately increase the value derived from your investments.

Sponsorium transforms how brands manage their sponsorship and community investments, enabling a strategic, data-powered approach. We unify and streamline your entire portfolio, from new requests to active partnerships.

Our distinct Return On Objectives (ROO) methodology measures every investment against your corporate objectives, providing the transparency and insights needed to justify spend and drive measurable impact.

Sponsorium’s Return On Objectives (ROO) methodology provides a unique, data-driven framework for measuring the true value of your sponsorships and community investments against your specific corporate goals.

The process begins with our “CriteriaPro Session,” an interactive workshop where your team is offered to select weighted criteria from over 150 statements to better understand why your corporation does sponsorship in the first place. Those selections then form the basis of a weighted online questionnaire. Each project (existing partnership or new request) will be scored through this questionnaire based on its alignment with your weighted objectives. This scorecard is then linked to its cost, providing a powerful “cost per point” metric.

Evaluation against such KPIs is transposed onto an X/Y axis that illustrates the score on the ordinate and the cost-per-point on the abscissa. This mapping of score-vs-cost offers a real-time, comprehensive overview of your entire portfolio. This allows you to:

• Benchmark new proposals against your existing partnerships
• Identify best fits
• Identify strengths and weaknesses or your portfolio
• Gain negotiating leverage

By consistently measuring every request and project against your corporate objectives, our ROO methodology empowers you to increase the value of your portfolio by 10% to 40% after just one year of using the tool, ensuring every investment delivers strategic impact.

At Sponsorium, you receive personal, expert customer support that truly becomes an extension of your team. You’ll benefit from a dedicated support specialist who intimately understands your unique workflows and corporate goals.

Our global team provides multilingual assistance across the markets we serve.

No tickets, no cues at Sponsorium. More than just troubleshooting, our specialists actively partner with you, adapting the platform to your specific needs and processes. We offer direct collaboration, ensuring you receive proactive and personal assistance through video calls and emails.

At Sponsorium, protecting your data is our highest priority. Our security commitment adheres to leading global standards, including Canada’s PIPEDA law, the European GDPR regulation, and ISO 27001 certification, ensuring robust ground rules for how your information is handled and managed.

To safeguard your sensitive information from unlawful access or risks, we implement a comprehensive suite of security measures:

• Data-in-transit and data encryption at rest
• Firewall, Intrusion Prevention, and Web Application Firewall (WAF)
• DDoS Protection
• Redundancy and automated backups

We are committed to continually reviewing and updating our security policies and controls to adapt to evolving technology, ensuring your data remains secure and confidential at all times.

Getting your team up and running with Sponsorium is a streamlined process, typically achievable within weeks, depending on your team’s availability. Here’s what to expect:

1. Planning & Objective Definition: we suggest to start with a CriteriaPro workshop to define and score your corporate objectives, clarifying why you invest in sponsorship and community initiatives in the first place.
2. Platform Configuration: we configure your branded online forms, tailor the user interface, create letter templates and email texts. We also assist in consolidating your active partnerships, giving you instant access to a real-time dashboard of your ongoing projects.
3. Testing & Training: thorough testing and a dedicated 2-hour training session ensure your team is fully equipped to leverage the platform’s capabilities.
4. Go Live: once testing is complete, we assist in communicating the new process to your staff and business units. You’ll then publish your unique questionnaire URL on your website (if applicable), and begin driving data-driven impact from your portfolio.

Sponsorium offers flexible pricing designed to align with the unique needs and scale of your sponsorship and/or community investment portfolio. Our comprehensive solution provides an all-inclusive approach, ensuring you have a setup aligned with your unique workflows and extensive support to reach your objectives and drive measurable results across your portfolio.

Because our solution is tailored to your specific requirements, encompassing elements like the scope of your portfolio, team size, and integration needs, we don’t publish a one-size-fits-all price. For a custom quote and to understand how our solution can best support your objectives, please connect with our team for a demo and quotation. A ‘proof of concept’ plan is also available.