PerforMind by Sponsorium

Sponsorship Management and Evaluation Software

Meet PerforMind, the global-leading software designed exclusively for the needs and challenges of corporate sponsors.

Whether you are invested in commercial marketing sponsorships (sports, entertainment, events, individuals) and/or community giving initiatives (grants, donations, scholarships), Sponsorium has your specific interests and goals at heart.

PerforMind by Sponsorium

Sponsorship Management and Evaluation Software

Meet PerforMind, the global-leading software designed exclusively for the needs and challenges of corporate sponsors.

Whether you are invested in commercial marketing sponsorships (sports, entertainment, events, individuals) and/or community giving initiatives (grants, donations, scholarships), Sponsorium has your specific interests and goals at heart.

Evaluating sponsorship can be daunting, with a constant flow of unsolicited proposals to assess and manage alongside a large and diversified portfolio of sponsorship commitments. PerforMind structures and regulates the process – from consideration to execution – giving teams clarity, control and measurable impact.

  • Complete Portfolio Management: Consolidate all projects, from new requests to active partnerships, into one system for a complete lifecycle view.
  • Measure Return: Define clear objectives and automatically score proposals & active partnerships, ensuring every investment aligns with your corporate goals.
  • Unlimited Reporting: Generate real-time reports and gain actionable insights to improve your portfolio and demonstrate measurable value.

Community investment teams strive to make a positive impact in their communities, offering an array of grants and donations in support of causes and organizations that align with their corporate giving goals. PerforMind empowers your mission.

  • Complete Portfolio Management: Consolidate all incoming requests alongside active programs and initiatives into one intuitive, tailored platform, simplifying the entire application, review, approval, program execution and overall management process.
  • Measure Impact: Go beyond administrative outputs to measurable outcomes. Track every aspect of your projects, measure real performance against your giving objectives, and improve overall impact.
  • Unlimited Reporting: Generate comprehensive reports and share your impact story showcasing your commitment and effectiveness to all stakeholders.
  • Strategic Resource Allocation: Ensure every investment aligns with your corporate giving goals. Our evaluation tool helps you make data-driven decisions on where to allocate resources for maximum impact and value.

Beyond the Spreadsheet:
A Modern Approach to Sponsorship Success

Create your updated scorecard

  • Score Your Objectives: Define your brand and key sponsorship objectives under our guided process and proprietary exercise using a digest of the industry’s most commonly measured sponsorship criteria/KPIs.
  • Weighted Web Questionnaire: Build your very own custom questionnaires based on your up to date sponsorship criteria to assess pre-alignment and post-performance of every new opportunity and active sponsorship investment.
Sponsorship management software

Consolidate ALL projects in One Place

  • Real-Time Portfolio Overview: Easily record and sort all requests/proposals alongside your active partnership projects in one personalized dashboard, accessing a real-time overview of your entire portfolio.
  • Full Lifecycle Management: Track every project from initial proposal submission review and assessment to approval, planning, activation, and post-project performance evaluation.
  • Enterprise-Wide Portfolio Management: Seamlessly manage all sponsorship activities across different business units/markets/strategic focus areas/departments/divisions.
Sponsorship management software

Simple evaluation

  • Automated Suitability Scoring: New requests, submitted via online questionnaires, are automatically scored against your weighted criteria, instantly highlighting the most suitable opportunities.
  • Active Partnership Assessment: Evaluate all active sponsorships against the same criteria to ensure every partnership delivers maximum impact.
  • Value-Driven Growth: Precisely identify strengths and areas for improvement in your portfolio to focus your negotiation efforts on what matters most to you and boost its value with no increase in spend.
Sponsorship criteria analysis chart
Software dashboard

Instantaneous reports

  • Effortless Report Generation: Find information easily and generate reports in just a few clicks using pre-saved or custom templates.

  • Shareable Dashboards & Reports: Share insights seamlessly with different users, fostering collaboration.

  • Flexible Data Management: Create multiple dashboards and reports, export data, and leverage powerful search filters to generate unlimited analyses.

Software dashboard

Sponsorship Management Without The Complexity

Streamline Your Processes

Budget Management

Track rights fees and all other expenditures for each project, manage multiple budgets by category, cost center, accounting code, and compare financials across budget years to forecast with precision.

Batch Actions

Correspond with applicants, partners, colleagues, and all other stakeholders, update project statuses and share reports with personalized messages sent in batches, date and time-stamped using the handy batch action feature.

Team Collaboration & Security

Manage sensitive information and data access with user permissions to easily track actions.

User-Friendly Platform

A simple, intuitive platform that makes managing every aspect of your workflow effortless for the whole team.

Budget Management

Track rights fees and all other expenditures for each project, manage multiple budgets by category, cost center, accounting code, and compare financials across budget years to forecast with precision.

Batch Actions

Correspond with applicants, partners, colleagues, and all other stakeholders, update project statuses and share reports with personalized messages sent in batches, date and time-stamped using the handy batch action feature.

Team Collaboration & Security

Manage sensitive information and data access with user permissions to easily track actions.

User-Friendly Platform

A simple, intuitive platform that makes managing every aspect of your workflow effortless for the whole team.

Learn About The Evaluation Methodology
At The Heart Of Our Software

Unlock how you can improve value with no budget increase

Security & Privacy

privacy

Privacy & Compliance

We follow the highest standards for data protection, including Canada’s PIPEDA, Europe’s GDPR, and maintain ISO 27001 certification. Your data is securely stored in Microsoft Azure cloud infrastructure.

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Your Data Stays Private

We will never sell or share your data. Your information is yours, and you maintain complete control over it at all times.

Robust Security

Your data is protected through encryption, firewalls, DDoS protection, automated backups, and physically secured environments. Our controls are constantly updated to counter any threats.

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Get Started for Free

Get your custom demo and qualify for a free proof of concept

Frequently Asked Questions

Everything you need to know before we get started

Why do sponsors come to Sponsorium?
  • Move away from spreadsheets and simplify processes
  • Develop weighted criteria and scorecards
  • Manage and automate unsolicited proposals
  • Evaluate active portfolio and increase value
  • Track contracts, assets, projects and budgets in one place
  • Generate expert reports in real time

Without dedicated software, managing sponsorship and community investments often lead to fragmented data, inefficient processes, and to the challenge of proving real impact. An expert tool transforms this by:

  • Unifying all your data: consolidated contracts, assets, budgets, and communications in one secure location for complete, real-time overview.
  • Streamlining operations: automation of routine tasks such as processing unsolicited requests, significantly improving efficiency and reducing manual efforts.
  • Enabling data-driven evaluation: measurement of every investment against your corporate objectives, providing clear insights into performance and highlighting strategic opportunities.
  • Increasing Return On Objectives: gain of the strategic intelligence needed to justify spend, improve your entire portfolio, and ultimately increase the value derived from your investments.

Sponsorium transforms how brands manage their sponsorship and community investments, enabling a strategic, data-powered approach. We unify and streamline your entire portfolio, from new requests to active partnerships.

Our distinct Return On Objectives (ROO) methodology measures every investment against your corporate objectives, providing the transparency and insights needed to justify spend and drive measurable impact.

Sponsorium’s Return On Objectives (ROO) methodology provides a unique, data-driven framework for measuring the true value of your sponsorships and community investments against your specific corporate goals.

The process begins with our “CriteriaPro Session,” an interactive workshop where your team is offered to select weighted criteria from over 150 statements to better understand why your corporation does sponsorship in the first place.. Those selections then form the basis of a weighted online questionnaire. Each project (existing partnership or new request) will be scored through this questionnaire based on its alignment with your weighted objectives. This scorecardis then linked to its cost, providing a powerful “cost per point” metric.

Evaluation against such KPIs is transposed onto an X/Y axis that illustrates the score on the ordinate and the cost-per-point on the abscissa. This mapping of score-vs-cost offers a real-time, comprehensive overview of your entire portfolio. This allows you to:

  • Benchmark new proposals against your existing partnerships
  • Identify best fits
  • Identify strengths and weaknesses or your portfolio
  • Gain negotiating leverage

By consistently measuring every request and project against your corporate objectives, our ROO methodology empowers you to increase the value of your portfolio by 10% to 40% after just one year of using the tool, ensuring every investment delivers strategic impact.

Our distinct Return On Objectives (ROO) methodology measures every investment against your corporate objectives, providing the transparency and insights needed to justify spend and drive measurable impact.

At Sponsorium, you receive personal, expert customer support that truly becomes an extension of your team. You’ll benefit from a dedicated support specialist who intimately understands your unique workflows and corporate goals.

Our global team provides multilingual assistance across the markets we serve.

No tickets, no cues at Sponsorium. More than just troubleshooting, our specialists actively partner with you, adapting the platform to your specific needs and processes. We offer direct collaboration, ensuring you receive proactive and personal assistance through video calls and emails.

At Sponsorium, protecting your data is our highest priority. Our security commitment adheres to leading global standards, including Canada’s PIPEDA law, the European GDPR regulation, and ISO 27001 certification, ensuring robust ground rules for how your information is handled and managed.

To safeguard your sensitive information from unlawful access or risks, we implement a comprehensive suite of security measures:

  • Data-in-transit and data encryption at rest
  • Firewall, Intrusion Prevention, and Web Application Firewall (WAF)
  • DDoS Protection
  • Redundancy and automated backups

We are committed to continually reviewing and updating our security policies and controls to adapt to evolving technology, ensuring your data remains secure and confidential at all times.

Getting your team up and running with Sponsorium is a streamlined process, typically achievable within weeks, depending on your team’s availability. Here’s what to expect:

  1. Planning & Objective Definition: we suggest to start with a CriteriaPro workshop to define and score your corporate objectives, clarifying why you invest in sponsorship and community initiatives in the first place.
  2. Platform Configuration: we configure your branded online forms, tailor the user interface, create letter templates and email texts. We also assist in consolidating your active partnerships, giving you instant access to a real-time dashboard of your ongoing projects.
  3. Testing & Training: thorough testing and a dedicated 2-hour training session ensure your team is fully equipped to leverage the platform’s capabilities.
  4. Go Live: once testing is complete, we assist in communicating the new process to your staff and business units. You’ll then publish your unique questionnaire URL on your website (if applicable), and begin driving data-driven impact from your portfolio.

Sponsorium offers flexible pricing designed to align with the unique needs and scale of your sponsorship and/or community investment portfolio. Our comprehensive solution provides an all-inclusive approach, ensuring you have a setup aligned with your unique workflows and extensive support to reach your objectives and drive measurable results across your portfolio.

Because our solution is tailored to your specific requirements, encompassing elements like the scope of your portfolio, team size, and integration needs, we don’t publish a one-size-fits-all price. For a custom quote and to understand how our solution can best support your objectives, please connect with our team for a demo and quotation. A ‘proof of concept’ plan is also available.