Blog | Sponsorium

How CFOs Evaluate Sponsorship Investments

The common assumption in sponsorship is that financial credibility comes from finding a more convincing return number. In practice, Chief Financial Officers (CFOs) are asking a different question.

8 min read

How to Build a Strategic Sponsorship Portfolio and Turn Strategy Governance into a System

Structure is what turns a collection of sponsorship deals into a program that delivers. This…

9 min read

Sponsorship KPIs: From Vanity Metrics to KPIs That Align with Brand Strategy

Most Corporations can produce reports on sponsorship impressions, engagement, attendance — yet the question that…

6 min read

Brazilian Federal Government Advances Strategic Sponsorship Governance with Sponsorium

Agreement with SECOM introduces a new analytical framework for evaluating institutional sponsorship investments across the…

4 min read

Sponsorship Masters: Brand leaders debate what really drives sponsorship value

Source: The Sponsor

1 min read

ROI vs ROO: The legitimate measure for evaluating Sponsorship returns

Sponsorship budgets are under more scrutiny than ever. The executives approving them deserve more than…

13 min read

Sponsorship Valuation: From Price Justification to Strategic Leverage

Sponsorship valuation is often treated as a pricing exercise. In practice, it is far more…

6 min read

Sponsorship’s blind spot and how leading brands are addressing it

Source: The Sponsor

1 min read

Behind closed doors: What sponsors really think about measurement

Source: The Sponsor

1 min read

Locally Rooted, Globally Proven: A Swiss-Ready Sponsorship Solution

In Switzerland, buying local is more than a preference - it’s a principle. At Sponsorium,…

2 min read

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